(SR 1959/77)
These regulations are administered in the Department of Internal Affairs.
NOTICE is hereby given that Her Majesty the Queen has been graciously pleased to approve the following rules governing the incorporation of photographs (including portraits and representations) of Her Majesty the Queen or Members of the Royal Family in the design of articles for sale.
These rules may be cited as the Commercial Use of Royal Photographs Rules 1959.
(1) No objection will be raised to the use of such photographs as aforesaid in the design of articles for sale provided:
(a) The article conforms to good taste:
(b) It is of a permanent nature:
(c) It is free from advertisement, or implication that a particular firm has received royal custom, or that the article has been purchased by a Member of the Royal Family.
(2) Permission to use a royal photograph in the design extends only to the article itself, and not to any case, cover, container, or label.
Royal photographs may be sold as portraits, and may be reproduced on postcards, greeting cards, and calendars, including trade calendars bearing the name of a firm, provided they are free from advertisement.
Permission to use a royal photograph in the design does not extend to:
(a) Medals or coins bearing The Queen's effigy:
(b) Articles of dress, except scarves and head scarves:
(c) Household linen or other like articles or furnishing materials:
(d) Any paper or other material which may be used for wrapping or packaging purposes, or adhesive tape:
(e) Any kind of adhesive seal:
(f) An article which is used to assist the sale of any other article, for example, cigarette cards.
Royal photographs may not be used for advertisement purposes in the Press, Television, Radio, or Cinema.
Photographs of the Prince of Wales and The Princess Anne may not be used, except that they may be sold as portraits or postcards, and be reproduced on calendars and greeting cards.
If any question of copyright is involved in the use of a royal photograph or portrait, the user must settle the matter with the copyright holder. Where the word “photograph”
has been used in any of the foregoing paragraphs, it may be read as including portraits.
The decision to allow a wider use than formerly of royal photographs and portraits in the design of articles for sale does not affect in any way the regulations restricting the use of the Royal Arms, the Royal Standard, the Royal Crown, the Royal Cypher, or other royal emblems.
In case of doubt about the application of these rules or for permission to use the Royal Arms, the Royal Standard, the Royal Crown, the Royal Cypher, or other royal emblems, reference should be made to the Secretary for Internal Affairs, Wellington.
Date of notification in Gazette: 30 April 1959.