New Zealand Legislation: Regulations

9 Format of warning message and corresponding explanatory message: cigarettes and loose or pipe tobacco

• (1) This regulation applies to—

  • (a) the warning message in English that must be displayed on the front face of a retail package containing cigarettes or loose or pipe tobacco; and

  • (b) the warning message in English and te reo Māori and the corresponding explanatory message that must be displayed on the back face of a retail package containing cigarettes or loose or pipe tobacco.

  (2) The text of the warning message in English that must be displayed on the front face of a retail package must be printed—

  • (a) in black on a yellow background; and

  • (b) in the typeface known as Helvetica; and

  • (c) in bold type and in upper-case and lower-case letters as the text of the warning messages is set out in Part 1 of Schedule 2, in type that—

    • (i) is clear and legible; and

    • (ii) subject to regulation 26 (which relates to the optional Ministry of Health warning), is of the same size throughout the message; and

    • (ii) is of such a size that the text, as nearly as possible, fills the background on which it is printed; and

  • (d) if required, within a black rectangular border (up to 0.3 mm wide) to prevent printing colour bleeds.

  (3) The text of the warning message in English and te reo Māori that must be displayed on the back face of a retail package must be printed—

  • (a) in black on a yellow background for the English element of the message; and

  • (b) in white on a black background for the te reo Māori element of the message; and

  • (c) in the typeface known as Helvetica; and

  • (d) in bold type and in upper-case and lower-case letters as the text of the warning messages is set out in Part 1 of Schedule 2, in type that—

    • (i) is clear and legible; and

    • (ii) may be of different point size for the English element and the te reo Māori element of the message; and

    • (iii) is of such a size that the text, as nearly as possible, fills the background on which it is printed.

  (4) The text of the corresponding explanatory message that must be displayed on the back face of a retail package must be printed,—

  • (a) for that part of the message except the sentences “You CAN quit smoking. Call Quitline 0800 778 778 or talk to a quit smoking provider.”, in black on a yellow background; and

  • (b) for the sentences “You CAN quit smoking. Call Quitline 0800 778 778 or talk to a quit smoking provider.”, in white on a black background; and

  • (c) in the typeface known as Helvetica; and

  • (d) in upper-case and lower-case letters as the text of the corresponding explanatory messages is set out in Part 1 of Schedule 2, in type that is—

    • (i) clear and legible; and

    • (ii) of the same point size throughout the message; and

    • (iii) of such a size that the text, as nearly as possible, fills the background on which it is printed.

  (5) For the purposes of subclause (3),—

  • (a) the English element of the warning message must comprise the top 50% of the warning message; and

  • (b) the te reo Māori element of the warning message must comprise the bottom 50% of the warning message.