New Zealand Legislation: Regulations

11 Rotation of messages and graphics: cigarettes and loose or pipe tobacco

• (1) The manufacturer or importer of retail packages of cigarettes and loose or pipe tobacco must, in relation to the specified periods,—

  • (a) print the relevant warning messages, corresponding explanatory messages, and corresponding graphics on the retail packages (or ensure that they are printed on the retail packages of cigarettes or loose or pipe tobacco, as the case may be); and

  • (b) ensure that during those specified periods, each warning message, corresponding explanatory message, and corresponding graphic appears as nearly as possible on an equal number of retail packages of each different brand of cigarettes or loose or pipe tobacco.

  (2) The relevant warning messages, corresponding explanatory messages, corresponding graphics, and specified periods are—

  • (a) the warning messages, corresponding explanatory messages, and corresponding graphics set out in items 1 to 7 of Part 1 of Schedule 2 for the period—

    • (i) 28 February 2008 to 28 February 2009:

    • (ii) of 10 months beginning on 1 March in a year ending with an even number:

  • (b) the warning messages, corresponding explanatory messages, and corresponding graphics set out in items 8 to 14 of Part 1 of Schedule 2 for the period—

    • (i) 1 March 2009 to 1 March 2010:

    • (ii) of 10 months beginning on 1 March in a year ending with an odd number.

  (3) For the purposes of subclause (1)(b), cigarettes and loose or pipe tobacco (as the case may be) are of a different brand if—

  • (a) they are sold under different brand names; or

  • (b) they are sold under the same brand name but differ in 1 or more of the following ways:

    • (i) containing or not containing menthol:

    • (ii) being otherwise differently flavoured:

    • (iii) producing different quantities of tar:

    • (iv) allegedly differing in “mildness”:

    • (v) having or not having filter tips or cork tips:

    • (vi) being sold in retail packages containing different numbers of pieces:

    • (vii) being of different length or mass.

  (4) For the purposes of subclause (2)(a)(ii), a year ending with a zero is to be treated as a year ending with an even number.