(1) The manufacturer or importer of retail packages of cigars must, in relation to each 12-month period beginning on 1 March in any year,—
(a) print each warning message, corresponding explanatory message, and corresponding graphic on the retail packages (or ensure that they are printed on the retail packages of cigars); and
(b) ensure that during that 12-month period, each warning message, corresponding explanatory message, and corresponding graphic appears as nearly as possible on an equal number of retail packages of each different brand of cigars.
(2) For the purposes of subclause (1)(b), cigars are of a different brand if—
(a) they are sold under different brand names; or
(b) they are sold under the same brand name, but differ in 1 or more of the following ways:
(i) being otherwise differently flavoured:
(ii) being sold in retail packages containing different numbers of pieces:
(iii) being of different length or mass.