New Zealand Legislation: Regulations

21 Rotation of warning messages: other tobacco products

• (1) The manufacturer or importer of retail packages of other tobacco products must, in relation to each 12-month period beginning on 1 March in any year,—

  • (a) print each warning message on the retail packages (or ensure that they are printed on the retail packages of other tobacco products); and

  • (b) ensure that during that 12-month period, each warning message appears as nearly as possible on an equal number of retail packages of each different brand of other tobacco products.

  (2) For the purposes of subclause (1)(b), other tobacco products are of a different brand if—

  • (a) they are sold under different brand names; or

  • (b) they are sold under the same brand name but differ in 1 or more of the following ways:

    • (i) being sold in retail packages containing different numbers of pieces:

    • (ii) being otherwise differently flavoured:

    • (iii) allegedly differing in “mildness”:

    • (iv) being of different length or mass.