Smoke-free Environments Regulations 2007

Schedule 1
Requirements for labelling of retail packages

rr 7, 8, 13

Part 1
Cigarettes

Item 1Flip-top pack
FaceFrontBackSide
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face; and

  • (c) extend as close as possible to the side edges of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 90% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face; and

  • (c) extend as close as possible to the side edges of the back face.

The information message must cover the total area of 1 side of the pack, except the area that forms part of the flip-top.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 2Soft pack with seal that is not clear
FaceFrontBackSide
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, Quitline logo and telephone number.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned immediately below the seal, parallel to, and as close as possible to, the top edge of the front face so that the warning message in English and the corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover the total area of the back face that is below the seal; and

  • (b) be positioned immediately below the seal, parallel to, and as close as possible to, the top edge of the back face so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the back face.

The information message must cover the total area of 1 side of the pack.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 3Soft pack with clear seal
FaceFrontBackSide
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face; and

  • (c) extend as close as possible to the side edges of the front face; and

  • (d) be positioned so that the warning message in English and the corresponding graphic will not be obscured, severed, or obliterated when the pack is opened.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 90% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face; and

  • (c) extend as close as possible to the side edges of the back face; and

  • (d) be positioned so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the pack is opened.

The information message must cover the total area of 1 side of the pack.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 4Vertical carton—semi-transparent and non-transparent
FaceFrontBackSide
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face; and

  • (c) extend as close as possible to the side edges of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must,—

  • (a) if the back face is partially obscured by a seal,—

    • (i) cover as much of the remainder of the back face as practicable; and

    • (ii) in any case cover at least 90% of the remaining area of the back face; and

  • (b) in any other case, cover at least 90% of the total area of the back face; and

  • (c) be positioned parallel to, and as close as possible to, the longest edge of the back face; and

  • (d) extend as close as possible to the side edges of the back face.

The information message must cover 25% of the total area of 1 side of the carton.
LayoutFront layout 1 specified in Part 1 of Schedule 3.

  • (a) if the back face is partially obscured by a seal, back layout 4 or back layout 5 specified in Part 1 of Schedule 3 as appropriate, according to the position of the seal on the back face, including compliance with any conditions mentioned in the layout; and

  • (b) in any other case, back layout 1 specified in Part 1 of Schedule 3.

 
Item 5Horizontal carton—semi-transparent and non-transparent
FaceFrontBackSide
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face; and

  • (c) be positioned as close as possible to the left-hand edge of the front face.

The warning message in English and te reo Māori, corresponding graphic, and corresponding explanatory message must—

  • (a) if the back face is partially obscured by a seal—

    • (i) cover as much of the remainder of the back face as practicable; and

    • (ii) in any case cover at least 90% of remaining area of the back face; and

  • (b) in any other case, cover at least 90% of the total area of the back face; and

  • (c) be positioned parallel to, and as close as possible to, the longest edge of the back face; and

  • (d) extend as close as possible to the side edges of the back face.

The information message must cover 25% of the total area of 1 side of the carton.
LayoutFront layout 2 specified in Part 1 of Schedule 3.

  • (a) if the back face is partially obscured by a seal, back layout 4 or back layout 5 specified in Part 1 of Schedule 3 as appropriate, according to the position of the seal on the back face, including compliance with any conditions mentioned in the layout; and

  • (b) in any other case, back layout 2 specified in Part 1 of Schedule 3.

 
Item 6Rectangular or square-shaped pack (other than a carton)
FaceFrontBackSide
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face so that the warning message in English and the corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must,—

  • (a) cover at least 90% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the back face.

The information message must cover the total area of 1 side of the pack, except any area that forms part of the lid.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 7Hexagonal or octagonal prism-shaped packs other than flip-top packs
FaceFront (the rectangular face of the pack on which the largest brand name appears)Back (the face opposite to the front face)Side (one of the rectangular or square faces of the pack, except the front and back faces)
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face so that the warning message in English and the corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 90% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the back face.

The information message must cover the total area of 1 side of the pack.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 8Cylindrical-shaped pack
FaceFront (the curved surface of the cylinder that extends one-twelfth of the circumference of the package each side of the vertical centre line of the largest brand name appearing on that surface)Back (the face of the cylinder that is opposite to the front face)Outer surface of base of pack
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face so that the warning message in English and the corresponding graphic will not be obscured, severed, or obliterated when the pack is opened.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 90% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the pack is opened.

The information message must cover 25% of the total area of the outer surface of the base of the pack.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 9Pack of a shape or size not mentioned in items 1 to 8
FaceFront (face of the pack on which the largest brand name appears)Back (face opposite to the front face)Side
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and the corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face so that the warning message in English and the corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 90% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face, so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the pack is opened; and

  • (c) extend as close as possible to the side edges of the back face.

The information message must cover the total area of 1 side of the pack.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 

Part 2
Loose or pipe tobacco

Item 1Pouch
FaceFront (the largest face of the pouch that is not overlapped by the flap of the pouch)Back (the face, comprising the flap, opposite to the front face)Inside flap
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

For a front face with portrait orientation, the warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face; and

  • (c) extend as close as possible to the side edges of the front face.

For a front face with landscape orientation, the warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top and left-hand sides of the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 50% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face; and

  • (c) extend as close as possible to the side edges of the back face.

The information message must be printed within a rectangle measuring at least 80 mm × 25 mm that is positioned—

  • (a) in the centre of the inside of the pouch, under the flap, and as close as possible to the top edge of the sealed inner pouch; or

  • (b) in the centre of the inside surface of the flap that folds over the back face.

LayoutFor a front face with portrait orientation, front layout 1 specified in Part 1 of Schedule 3.
For a front face with landscape orientation, front layout 2 specified in Part 1 of Schedule 3.		Back layout 3 specified in Part 1 of Schedule 3. 
Item 2Cylindrical-shaped package with height of at least 41 mm
FaceFront (the curved surface of the cylinder that extends one-twelfth of the circumference of the package each side of the vertical centre line of the largest brand name appearing on that surface)Back (the face of the cylinder that is opposite to the front face)Outer surface of base of package
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the front face so that the warning message in English will not be obscured, severed, or obliterated when the package is opened.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must—

  • (a) cover at least 50% of the total area of the back face; and

  • (b) be positioned parallel to, and as close as possible to, the top edge of the back face so that the warning message, corresponding explanatory message, and corresponding graphic will not be obscured, severed, or obliterated when the package is opened.

The information message must cover at least 25% of the total area of the outer surface of the base of the package.
LayoutFront layout 1 specified in Part 1 of Schedule 3.Back layout 1 specified in Part 1 of Schedule 3. 
Item 3Cylindrical-shaped package or tin with height of less than 41 mm
FaceFront (the outer surface of the lid of the package or tin)Back (the outer face of the base of the package or tin)Outer surface of the base of the package
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori and corresponding explanatory message.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to the largest brand name on the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must cover at least 50% of the total area of the back face. 
Item 4Rectangular or square tin or package
FaceFront (the outer surface of the lid of the tin or the front of the package)Back (the outer face of the base of the tin or the back of the package)Side
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to the largest brand name on the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must cover at least 50% of the total area of the back face. 
Item 5Pack of shape or size not mentioned in items 1 to 4
FaceFront (the face of the package on which the largest brand name appears)Back (the face opposite the front face)Side
ContentWarning message in English and corresponding graphic.Warning message in English and te reo Māori, corresponding explanatory message, corresponding graphic, and Quitline logo.Information message.
Specifications

The warning message in English and corresponding graphic must—

  • (a) cover at least 30% of the total area of the front face; and

  • (b) be positioned parallel to the largest brand name on the front face.

The warning message in English and te reo Māori, corresponding explanatory message, and corresponding graphic must cover at least 50% of the total area of the back face.The information message must cover at least 25% of the total area of 1 side of the pack.

Part 3
Cigars

Item 1Package with hinged lid
FaceFront (outer surface of lid)Back (outer face of base) 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and corresponding explanatory message must cover at least 35% of the total area of the back face. 
Item 2Flip-top pack
FaceFrontBack 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and corresponding explanatory message must cover at least 35% of the total area of the back face. 
Item 3Soft pack
FaceFrontBack 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and the corresponding explanatory message must cover at least 35% of the total area of the back face. 
Item 4Rectangular- or square-shaped pack or tin with front face that has width of at least 61 mm 
FaceFrontBack 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and the corresponding explanatory message must cover at least 35% of the total area of the back face. 
Item 5Rectangular- or square-shaped pack or tin with front face that has width of less than 61 mm 
FaceFrontBack 
ContentWarning message in English and te reo Māori and the corresponding graphic.Warning message in English. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English must cover at least 35% of the total area of the back face. 
Item 6Cylindrical-shaped packs 
FaceFront (the curved surface of the cylinder that extends one-twelfth of the circumference of the cylinder each side of the vertical centre line of the largest brand name appearing on that surface)Back (the face opposite to the front face) 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and corresponding explanatory message must cover at least 35% of the total area of the back face. 
Item 7Hexagonal or octagonal prism-shaped pack 
FaceFront (the rectangular face of the package on which the largest brand name appears)Back (the face opposite to the front face) 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and corresponding explanatory message must cover at least 35% of the total area of the back face. 
Item 8Pack of shape or size not mentioned in items 1 to 7 
FaceFront (the face of the package on which the largest brand name appears)Back (the face opposite to the front face) 
ContentWarning message in English and te reo Māori and corresponding graphic.Warning message in English and corresponding explanatory message. 
SpecificationsThe warning message in English and te reo Māori and the corresponding graphic must cover at least 25% of the total area of the front face.The warning message in English and the corresponding explanatory message must cover at least 35% of the total area of the back face.