This note is not part of the order, but is intended to indicate its general effect.
This order, which comes into force on 22 May 2014, is made under the Major Events Management Act 2007 (the Act). It relates to the IRB Junior World Championship 2014, which is the seventh annual under-20 rugby world championship and is scheduled to take place in New Zealand from 2 June 2014 to 20 June 2014.
declares the event to be a major event:
identifies the major event organiser for the event:
declares the protection period for the event:
declares emblems and words to be, for that period, major event emblems and major event words.
The Act contains, in subpart 2 of Part 2, protections against ambush marketing by association. Those protections restrict, during the protection period of a major event, a person's ability to make a representation (such as in an advertisement) suggesting that there is an association between the major event and goods or services, a brand of goods or services, or a person who provides goods or services. There is a presumption that a representation that includes a major event emblem or major event words suggests such an association.
Date of notification in Gazette: 24 April 2014.
This order is administered by the Ministry of Business, Innovation, and Employment.