This order, which comes into force on 31 December 2016, is made under the Major Events Management Act 2007 (the Act). It relates to the World Masters Games 2017, an international multi-sport event that is scheduled to take place in New Zealand from 21 to 30 April 2017.
Subpart 2 of Part 2 of the Act contains protections against ambush marketing by association. Those protections restrict, during the protection period for a major event, a person’s ability to make a representation (such as in an advertisement) suggesting that there is an association between the major event and goods or services, a brand of goods or services, or a person who provides goods or services. There is a presumption that a representation that includes a major event emblem or major event words suggests such an association.