General policy statement
This Bill establishes an Artist Resale Royalty (ARR) scheme in New Zealand. The scheme provides a mandatory resale right to eligible visual artists that entitles them to receive a royalty payment when their qualifying artwork sells on the secondary art market.
The Free Trade Agreement between New Zealand and the United Kingdom of Great Britain and Northern Ireland (the NZ–UK FTA) requires New Zealand to introduce a reciprocal ARR scheme within 2 years of the NZ–UK FTA coming into force in 2023. The Free Trade Agreement between the European Union and New Zealand (the NZ–EU FTA) also commits New Zealand to introducing an ARR scheme within 2 years of the NZ–EU FTA coming into force.
To meet the terms of both free trade agreements, legislation is required because an ARR scheme cannot be implemented through private solutions or existing arrangements. New legislation is required because the alternative, amending the Copyright Act 1994, is not desirable because that Act is under review with no expected time frame for completion.
Policy objectives
The policy objectives of the ARR scheme are to—
meet New Zealand’s obligations under Article 17.46 of the NZ–UK FTA and Article 18.14 of the NZ–EU FTA to introduce an ARR scheme within 2 years of those free trade agreements coming into force:
maximise the benefits of the scheme to visual artists and their estates:
minimise the costs and impacts on art market professionals and the secondary art market:
support a well-functioning New Zealand secondary art market:
ensure that the scheme is as simple and cost-effective as possible to administer, with the long-term goal of it ultimately becoming self-sustaining.
Those objectives seek to create a scheme that provides benefits to visual artists and their estates without negatively impacting the secondary art market or placing an undue burden on art market professionals and buyers and sellers of art. A simple scheme will encourage compliance and reduce cost so that the scheme can ultimately be sustained without government funding.
Eligibility for resale right
The resale right will enable the right holder (the artist or, if the artist is deceased, their estate) to receive a royalty payment each time their artwork is resold on the secondary art market. The resale right will apply only when ownership in a work is transferred by sale after the first transfer of ownership of that work by the artist (it will not apply to the first transfer or sale of an artwork).
The right will be available to New Zealand citizens (including those residing overseas) and individuals domiciled or resident in New Zealand, as well as to nationals and residents of countries with which New Zealand has a reciprocal arrangement in place. This aligns with the requirements of the NZ–UK FTA and will ensure that a wide range of artists benefit and that right holders are easy to identify.
In line with the requirements of the NZ–UK FTA and the NZ–EU FTA, the resale right will be inalienable and unable to be waived or assigned regardless of whether the artist who created the artwork owns the copyright for that work. The resale right will be able to be transmitted only upon the death of the holder of the right. On death, the resale right will pass to the person entitled to it under the artist’s will. This will enable artists to determine who they want to inherit the right, which could include their iwi or hapū. If there is no will, the right passes by operation of succession law.
The duration of the resale right will be the same as the duration of copyright in a work, which is currently the life of the artist plus 50 years after their death. The resale right has linkages to copyright and having the same duration for both ensures that the 2 rights will be aligned. If the duration of copyright extends in the future to 70 years post-death (as has been committed to under both the NZ–UK FTA and the NZ–EU FTA), the duration of the resale right will also extend to 70 years post-death via a consequential amendment to this legislation.
Resales covered by resale right
A resale royalty will only be payable on sales that are equal to or above a specified minimum threshold in value, with this dollar threshold to be set through supporting regulations. The Bill specifies that this threshold must sit within the range of $500–$5,000. Almost all international ARR schemes have a minimum threshold because having no threshold (and therefore covering all sales, even those of very low value) is not administratively feasible or cost-effective. The rationale for the proposed range is that a threshold lower than $500 would make the scheme administratively unviable and a threshold above $5,000 would only benefit a small number of wealthy and established artists and their estates, which is misaligned with the scheme’s objectives.
Not every visual artwork will be covered by the scheme. The Bill defines visual artwork for the purposes of the scheme by first clarifying what art is excluded (a building, literary work, dramatic work, or musical work, as defined in the Copyright Act 1994) and then by clarifying what artworks are included. The examples in the Bill have been chosen to be inclusive of the range of artworks sold in New Zealand and they include specific reference to the “cultural expression of Māori and Pacific peoples” as well as to “ethnic and cultural varieties of the listed artworks”. The Bill provides the flexibility to exclude other forms of visual artwork further through regulations. This will enable the scheme to respond to any significant developments or changes in artistic practice.
The obligation to pay a resale royalty arises at the time when a visual artwork is sold on the secondary art market through a transaction involving an art market professional or a transaction to or from a public museum or public art gallery. For the purposes of the scheme, the Bill defines art market professional as “a person who is in the business of dealing in visual artworks”. The Bill also provides examples of who is considered an art market professional, specifically, auctioneers who specialise in visual artworks, art dealers, and art consultants.
While private resales between 2 or more individuals will not attract a mandatory resale royalty, the Bill provides for those involved in those sales to opt in to the scheme and voluntarily choose to pay a resale royalty of an amount of their choosing. Stakeholder engagement found a strong interest in enabling parties of private resales to opt in to the scheme voluntarily as works by certain groups, such as Māori, Pacific, and female artists, are more likely to be resold privately. Enabling parties of private resales to opt in seeks to help address current inequities in secondary art market sales.
Payment of resale royalty
Resale royalties will be payable to living artists or to those entitled under a deceased artist’s will (or their successors). The rate of the resale royalty will be an additional flat 5% of the resale price (excluding any fees such as buyer’s premium, seller’s commission, duty, or tax charged under the Goods and Services Tax Act 1985). A 5% royalty rate seeks to strike a balance between ensuring that royalties go to artists and not placing too large a financial burden on buyers, sellers, and art market professionals. A flat percentage royalty was chosen, rather than a sliding scale with brackets for different rates as in the United Kingdom scheme, because a flat percentage is simpler to administer and is more future-proofed because the dollar brackets would need to be adjusted for inflation.
In contrast to the United Kingdom and many European Union countries (but in line with the Australian scheme), there will be no cap on the maximum royalty payable. This acknowledges that artworks in New Zealand do not sell for the high prices seen in the United Kingdom and European Union markets. It will also be an essential factor in the scheme ultimately becoming self-sustaining as the collection agency will rely on the administrative fees taken from higher-value sales to meet the costs of collecting and distributing royalty payments from lower-value sales.
A resale royalty will always be collected on eligible resales and the right holder cannot opt out of the royalty being collected. However, the right holder can choose to decline to receive a resale royalty payment if they do not wish to interact with the scheme. Always collecting a royalty on eligible resales will prevent art market professionals from pressuring artists to opt out of the scheme as a condition of sale and also assist in protecting the long-term viability of the scheme because an administrative fee will always be collected. In the event that a royalty payment is declined, that royalty payment would go into a cultural fund for the purposes of supporting visual artists’ career sustainability. In that way, the cultural fund seeks to provide a mechanism to ensure that declined royalty payments are still redistributed to benefit the artistic community. Further details of the fund will be set out in regulations.
The seller, together with the art market professional involved in the sale, will be jointly and severally liable for payment of a resale royalty (or, if there is no art market professional, for example, with a sale between a private individual and public museum or public art gallery, the seller and the buyer will be liable). Liability to pay a resale royalty will arise on the completion of the resale. Joint liability aligns with the United Kingdom and Australian schemes and spreads the financial burden of the royalty payment. Joint liability also means that, in the event of non-compliance, there are multiple parties who are liable for enforcement action.
Management of resale royalty scheme
A single, non-governmental collection agency will be authorised to manage the resale right, including the collection and distribution of resale royalties on behalf of artists. A non-governmental organisation (NGO) is commonly assigned to this role in many overseas schemes (including in Australia and the United Kingdom) as it enables the scheme to be administered independently of government. It also enables NGOs with existing systems, processes, and expertise in collecting royalties (which government does not have) to take on the role. Unlike the United Kingdom market, the New Zealand secondary art market is not large enough to sustain more than 1 agency so the Bill stipulates that there may be only 1 collection agency.
Only the collection agency will be entitled to receive information on any resale in order to secure payment of royalties, and it must treat this information as confidential in accordance with the Privacy Act 2020. Art market professionals will be required to provide relevant information on resales to the collection agency so that the agency can determine whether a royalty is payable and, if so, how much and to whom. If no art market professional is involved in the resale, then the public museum or art gallery must provide the relevant information. For private resales among those who opt in to the scheme, the individuals involved in the private resale are responsible for providing relevant information to the collection agency.
The Bill devolves power to Ministers to determine the instrument of appointment of the collection agency and the terms and conditions of the appointment. Ministers will also be able to revoke the appointment of the collection agency if it is determined that the agency is not meeting its obligations or that the agency no longer wants to act as the collection agency. The collection agency will be monitored by Manatū Taonga the Ministry for Culture and Heritage, which has the necessary sector expertise and monitoring experience.
As the collection agency is an NGO, the Bill does not prescribe how it must operate. However, the Bill sets out the following principles to guide the collection agency’s operation, which stipulate that the agency must—
operate in a way that is transparent, accountable, and respectful; and
act in the best interests of the artists and their estates whose royalties it collects; and
in carrying out its functions and duties,—
acknowledge and respect the role of Māori as tangata whenua and provide culturally appropriate support to Māori artists; and
be inclusive of, and recognise the different needs of, all peoples in New Zealand.
In return for managing the scheme, the collection agency will be entitled to charge a fixed administrative fee or percentage of the royalty, with the process for setting this fee to be outlined in regulations. Regulations will also provide detail on the collection agency’s operation, including—
the manner in which the agency must collect, hold, and distribute resale royalties; and
the representation of right holders in the management of the agency; and
the disclosure of the financial affairs of the agency; and
access to, and disclosure of, records held by the agency; and
how the agency must gather, hold, and disclose that information; and
any other matters relating to the conduct or operation of the agency.
Enforcement
Enforcement provisions will provide a mechanism in the event of non-compliance by parties who have obligations under the scheme. Non-payment of resale royalties and failure to provide information as required under the Act will be subject to civil proceedings. Civil proceedings under the Act can be pursued only by the collection agency, on behalf of the right holder. However, this would not prevent a right holder taking court action independently to enforce their right. A court may make orders compelling the provision of necessary information to the collection agency or the payment of a resale royalty. Nothing in this Bill would affect any other power of a court.
Commencement of legislation
The Bill states the legislation will come into force on a date set through Order in Council, with this date to be no later than 1 December 2024. The date is to be set through Order in Council because the legislation cannot commence until a collection agency has been appointed and relevant systems and processes are in place for the scheme to begin operating. A commencement date of no later than 1 December 2024 will ensure that the legislation is in force within the time frames required by the NZ–UK FTA.