This order, which comes into force on 30 September 2016, is made under the Major Events Management Act 2007 (the Act). It relates to the New Zealand Lions Series 2017, a series of 10 rugby union matches between The British & Irish Lions—a rugby union team selected from players eligible for any of the national sides of England, Ireland, Scotland, and Wales—and New Zealand rugby union teams that is scheduled to take place in New Zealand from 3 June 2017 to 8 July 2017.

The order—

• declares the event to be a major event:

• identifies the major event organiser for the event:

• declares the protection period for the event:

• declares emblems and words to be, for that period, major event emblems and major event words.

Subpart 2 of Part 2 of the Act contains protections against ambush marketing by association. Those protections restrict, during the protection period of a major event, a person’s ability to make a representation (such as in an advertisement) suggesting that there is an association between the major event and goods or services, a brand of goods or services, or a person who provides goods or services. There is a presumption that a representation that includes a major event emblem or major event words suggests such an association.