This order, which comes into force on 9 June 2022, is made under the Major Events Management Act 2007 (the Act). It relates to the Rugby World Cup 2021 (Playing in 2022), a rugby tournament that will take place in New Zealand from 8 October to 12 November 2022.

The order—

• declares the event to be a major event:

• identifies the major event organiser for the event:

• declares the protection period for the event:

• declares emblems and words to be, for that period, major event emblems and major event words.

Subpart 2 of Part 2 of the Act contains protections against ambush marketing by association. Those protections restrict, during the protection period for a major event, a person’s ability to make a representation (for example, in an advertisement) suggesting that there is an association between the major event and goods or services, a brand of goods or services, or a person who provides goods or services. There is a presumption that a representation that includes a major event emblem or major event words suggests such an association.