This order, which comes into force on 8 September 2020, is made under the Major Events Management Act 2007 (the Act). It relates to the 36th America’s Cup and the yacht racing events that are scheduled to take place in New Zealand from December 2020 to April 2021 (the event).

The order—

• declares the event to be a major event:

• identifies the major event organiser for the event:

• declares the protection period for the event:

• declares emblems and words to be, for that period, major event emblems and major event words.

Subpart 2 of Part 2 of the Act contains protections against ambush marketing by association. Those protections restrict, during the protection period for a major event, a person’s ability to make a representation (such as in an advertisement) suggesting that there is an association between the major event and goods or services, a brand of goods or services, or a person who provides goods or services. There is a presumption that a representation that includes a major event emblem or major event words suggests such an association.